Perfume Garoa - Creative Book
Postgraduate in Art Direction
This is a project that began with a smell. We were to create a visual universe from a single smell and turned it into a commercial perfume. This is the creative book that contains all the references, inspiration and guidelines to produce that perfume. This project was complemented with a trip to Paris where we learned the basics of cool hunting in order to apply them to this project and that's how Garoa was born.
Cover
Concept board
We represent
a nature corrupted
by the touch of men,
blured by the lost perfection
of a forbidden act.
Genre: Lyric and Magic Realism
Symbolism
Neoromanticism and Sublime
Garoa, from the portuguese: it means light rain; drizzle.
Aesthetic: Surrealism
Chromatic pallete
Reference: Kate MacDowell Sculptures
Symbolic Elements
Inspiration: Amazon Forest
Graphic Identity
Mark Rayden; Kate Macdowell; Toshihiko Shibuya were some
of the main references.
Natural Elements' Casting
Character's casting
Back cover - Feel your nature, from the portuguese: "Sente a tua natureza"
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Owners: Camila Montejo, Fernanda Bertero, Laura Gouveia, Maite Atutxa
Tools: Illustrator, Photoshop, Indesign
Design for: Art Direction Postgraduate
May, 2016
