Perfume Garoa - Creative Book

Postgraduate in Art Direction

This is a project that began with a smell. We were to create a visual universe from a single smell and turned it into a commercial perfume. This is the creative book that contains all the references, inspiration and guidelines to produce that perfume. This project was complemented with a trip to Paris where we learned the basics of cool hunting in order to apply them to this project and that's how Garoa was born. 

Owners: Camila Montejo, Fernanda Bertero, Laura Gouveia, Maite Atutxa

Tools: Illustrator, Photoshop, Indesign

Design for: Art Direction Postgraduate

May, 2016